Numerous types of business software are available to assist businesses make better decisions and operate more efficiently. Accounting software, for instance helps businesses manage bookkeeping and financial transactions, while project management software helps to organize teams projects. Communication and collaboration tools are also useful software that allows employees to work together on projects and share ideas even when they are not in the same space.

A successful business requires a streamlined, stable workflow and an application infrastructure that is in line with your company’s long-term objectives. Effective application management (AM) helps you meet these goals by enhancing productivity, reducing operational expenses and gaining competitive advantage.

The stakeholders involved in application management comprise the following groups:

Application Managers This group of IT professionals oversees the applications of your company. They are responsible for building and keeping track of all the tools and software used within the organization, and determining the most efficient models for hosting, as well as integrations. This group is responsible for managing the budgets for projects and daily operations and reports on the success of the project to executives and stakeholders.

Business Unit Owners: Usually responsible for selecting the business functions and applications that drive growth and productivity, these employees work in conjunction with IT teams to create more user-friendly solutions and apply strategies to increase adoption and engagement. This could include developing more effective user education programs and implementing a system for soliciting regular feedback on their effectiveness. These individuals must also inform users that they are required to modify or update their applications in response to technological advances or transformative changes.

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