2. How We Use the Information We Collect
3. How We Share and Disclose Your Information
1. What Data We Collect
Information You Provide Us
We collect a variety of information that you provide directly to us. In general, we collect information from you through:
- Using any of our Services, including registering for a User Account through the Website(s)
- Making a purchase from us, including registering and enrolling in any Online Course
- Signing up for email updates
- Uploading or posting to public forums included through the Services
- Submitting requests or questions to us via forms or emails
- Requesting customer support and technical assistance
The types of data we collect directly from you include:
- Name, address, telephone number and email address
- Log-in credentials, if you register a User Account with us
- Information about purchases or other transactions with us, such as your shipping address. Please note, however, that we do not collect, store, or transmit financial account information. Instead, we use a third-party payment processor to process our payments
- Information about your customer service and maintenance interactions with us
- Demographic information, such as your gender, socio-economic status, and other personal information
- Information you provide to us in connection with any application or admissions process, including, for example, educational and work experience, prerequisite knowledge, any pre-assessment you complete, your goals, and other information
- User-generated content you upload or post to public forums through the Services. Information needed in order to comply with any procedures, laws, and regulations which apply to us where it is necessary for our legitimate interests or the legitimate interests of others
- Any other information you choose to directly provide to us in connection with your use of the Services
Information We Collect Through Automated Means
When you access the Services (including browsing content), we collect certain data by automated means, including:
System Data: Technical data about your computer or device, like your IP address, device type, operating system type and version, unique device identifiers, browser, browser language, domain and other systems data, and platform types.
Usage Data: Usage statistics about your interactions with the Services, including content accessed, time spent on pages or the Service, pages visited, features used, your search queries, click data, date and time, referrer, and other data regarding your use of the Services.
Approximate Geographic Data: An approximate geographic location, including information like country, city, and geographic coordinates, calculated based on your IP address.
We also use or may use these technologies to help us determine and identify repeat visitors, the type of content and sites to which a user of our Website(s) links, the length of time each user spends at any particular area of our Website(s), and the specific functionalities that users choose to use.
Information We Collect Through Third Parties
2. How We Use the Information We Collect
We use your information for various purposes depending on the types of information we have collected from and about you and the specific services you use, in order to:
- Send you information in connection with the Services
- Respond to your communications and requests
- Manage and process courses, including but not limited to tracking attendance, progress and completion; administering exams, projects, and other assessments
- Provide Services to you, such as services that you request in conjunction with the courses
- Contact you by email, WeChat, or phone (including via SMS messages) regarding Beimeidichan Academy and third-party products, services, surveys, research studies, promotions, special events and other subjects that we think may be of interest to you
- Customize the content we provide through the Services
- Help us better understand your interests and needs, and improve the Services
- Engage in analysis, research, and reports regarding use of the Services
- Secure the Services
- Comply with any procedures, laws, and regulations which apply to us where it is necessary for our legitimate interests or the legitimate interests of others
- Establish, exercise, or defend our legal rights where it is necessary for our legitimate interests or the legitimate interests of others
3. How We Share and Disclose Your Information
We will share your information in the following ways:
Service Providers. We provide access to or share your information with operations and maintenance contractors and other third parties who perform services on our behalf. They have access to perform these services but are prohibited from using your information for other purposes. They provide a variety of services to us, including billing, sales, marketing, test proctoring, product content and features, advertising, analytics, research, customer service, data storage, security, fraud prevention, payment processing, and legal services.
Business Partners. With your consent, we may share information that can be used to directly connect you with third party business partners, such as companies that may be offering products or services or other opportunities that may be of interest to you.
Related Entities and Affiliates. We may share information with our affiliated companies that are under the common ownership or control of Beimeidichan Academy, Inc.
Business Transfers. As we continue to develop our business, we may buy, merge, or partner with other companies. In such transactions, (including in contemplation of such transactions) user information may be among the transferred assets. If a portion or all of our assets are sold or transferred to a third-party, customer information (including your email address) would likely be one of the transferred business assets. If such transfer is subject to additional mandatory restrictions under applicable laws, we will comply with such restrictions.
Aggregate/Anonymous Information. From time to time, we may share aggregate/anonymous Information about use of the Services, such as, but not limited to, publishing a report on usage trends or survey results, as well graduation rates, careers studies and success rates, and other demographic information provided to us by our students. The sharing of such data is unrestricted.
We use appropriate security based on the type and sensitivity of data being stored. As with any internet-enabled system, there is always a risk of unauthorized access, so it’s important to protect your password and to contact us if you suspect any unauthorized access to your account.
We takes appropriate security measures to protect against unauthorized access, alteration, disclosure, or destruction of your personal data that we collect and store. These measures vary based on the type and sensitivity of the data. Unfortunately, however, no system can be 100% secured, so we cannot guarantee that communications between you and Beimeidichan Academy, the Services, or any information provided to us in connection with the data we collect through the Services will be free from unauthorized access by third parties. Your password is an important part of our security system, and it is your responsibility to protect it. You should not share your password with any third party, and if you believe your password or account has been compromised, you should change it immediately and contact our Support Team with any concerns.
5. Your Rights
You have certain rights around the use of your data, including the ability to opt out of promotional emails, cookies, and collection of your data by certain third parties. You can update or terminate your account from within our Services, and can also contact us for individual rights requests about your personal data.
You can choose not to provide certain data to us, but you may not be able to use certain features of the Services.
To stop receiving promotional communications from us, you can opt out by using the unsubscribe mechanism in the promotional communication you. Note that regardless of your email preference settings, we will send you transactional and relationship messages regarding the Services, including administrative confirmations, order confirmations, important updates about the Services, and notices about our policies.
You can access and update your personal data that Beimeidichan Academy collects and maintains as follows:
To update data you provide directly, log into your account and update your account at any time. If you have any issues terminating your account, please contact our Support Team.
6. Children’s Privacy
We do not knowingly collect any personal information from children under the age of 13 without parental consent, unless permitted by law. If we learn that a child under the age of 13 has provided us with personal information, we will delete it in accordance with applicable law.
Parents who believe that Beimeidichan Academy may have collected personal data from a child under those ages can submit a request.
7. International Users
8. Updates & Contact Info
When we make a material change to this policy, we’ll notify users via email, in-product notice, or another mechanism required by law. Changes become effective the day they’re posted. Please contact us via email [email protected] with any questions, or concerns.